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Masterclass International Business Development - Lisbon
Refresh and update your knowledge and skills to increasing your international business success
Your company is doing well in your home market and maybe already active in foreign markets. The time is right to (further) spread your risks, to improve on economies of scale, to follow your clients in their internationalisation and/or to grow your business.
Join the post-corona comeback of the highly acclaimed one-day Masterclass International Business Development for internationally active entrepreneurs and managers.
Rob van Nes, author of Market Entry Strategy, Doing Business in India, Doing Business in Spain and The Wheel of Value will moderate a Masterclass in Lisbon on Tuesday July 18.
The Masterclass will be in the English language on a speaking level that is considered as needed when doing business internationally. The moderator understand sufficient Spanish to allow you to ask your questions in Castellano.
The following topics will be covered:
- Internationalization; why / when / where (or not at all)
- How valid is your value proposition in other markets
- Models for market selection
- International market research
- Sustainable competitive advantage
- Introduction strategies
- Integration strategies
- Growth strategies
- Greenfield, merger, acquisition or strategic alliance
- International Business Cultures & Ethics
Regular fee € 275. Thanks to the sponsoring of Iber Business Group, the participation fee is € 195 only (IVA not included, lunch, drinks and certificate included). If you would like to attend, send a message to firstname.lastname@example.org as soon as possible. For the sponsored rate are a few places available only!