Masterclass International Business Development - Lisbon
Refresh and update your knowledge and skills to increasing your international business success
Your company is doing well in your home market and maybe already active in foreign markets. The time is right to (further) spread your risks, to improve on economies of scale, to follow your clients in their internationalisation and/or to grow your business.

Join the post-corona comeback of the highly acclaimed one-day Masterclass International Business Development for internationally active entrepreneurs and managers.
Rob van Nes, author of Market Entry Strategy, Doing Business in India, Doing Business in Spain and The Wheel of Value will moderate a Masterclass in Lisbon on Tuesday July 18.

The Masterclass will be in the English language on a speaking level that is considered as needed when doing business internationally. The moderator understand sufficient Spanish to allow you to ask your questions in Castellano.

The following topics will be covered:
- Internationalization; why / when / where (or not at all)
- How valid is your value proposition in other markets
- Models for market selection
- International market research
- Sustainable competitive advantage
- Positioning
- Introduction strategies
- Integration strategies
- Growth strategies
- Greenfield, merger, acquisition or strategic alliance
- International Business Cultures & Ethics

09:30 - 10:00 Reception
10:00 - 13:30 Masterclass
13:30 - 14:30 Lunch
14:30 - 18:00 Masterclass
18:00 - 19:00 Networking & drinks
  • Profile
    The Masterclass is designed for entrepreneurs, CEO’s, commercial directors and export directors of companies willing to start to export or to increase their current international activities.
  • Location
    The Masterclass will take place in the centre of Lisbon.
  • Dates
    Tuesday 18 July
  • Study load
    1 day
  • Investment
    Regular fee € 275. Thanks to the sponsoring of Iber Business Group, the participation fee is € 195 only (IVA not included, lunch, drinks and certificate included). If you would like to attend, send a message to as soon as possible. For the sponsored rate are a few places available only!
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Applications can be cancelled by email up to 21 days before the start of the program at a cost of 25% of the participation fee. Until 14 days prior to the event the costs will be 50%. Cancellations in the final week will be charged for 100%. The cancellation is valid if it is confirmed by the organization. Participants unable to attend can be replaced. In case of 'no show' the payment terms remain unchanged. The participation fee must be paid before the start of the program. The organization has the right to deny access to participants for whom no payment is received.
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