Johan Koning has a long history in helping companies to become more profitable, to be more market oriented or to grow (internationally). He has been working as sales/marketing manager and CEO for companies in all sizes and stages of development: for a multinationals like Canon and Royal Auping, but also for family owned startups .
For both consumer products as well as in business to business propositions.
All organisations he has been working for had in common that they already were selling an outstanding product, but having many important sales and marketing opportunities not being identified nor executed. The product is seldom the limiting factor, a new marketing and/or distribution strategy makes the difference.